Who Is Engaging With Our CAMPS Events
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We have two distinct audiences: a large group of one-time attendees (~65%) and a smaller, highly engaged repeat attendee group (~35%).
A small core audience drives the vast majority of our total engagement, with repeat attendees driving nearly two-thirds (64%) of all attendances.
Events are heavily supported by existing CAMPS members (~86% share), indicating limited non-member participation (~14% share) currently.
A small number of high-performing events (like Tariff Refund Guidance, Economic Update, and Yakima Round Table) generate the bulk of total attendance.
Distribution of unique attendees by frequency
Ranked list of CAMPS events by ticket count
Breakdown of total attendance by membership status
Our core repeat audience is critical and should be nurtured. They are the backbone of our engagement and drive the majority of attendance.
There is a significant opportunity to convert one-time attendees into repeat participants. Targeted follow-ups and personalized content can build lasting habits.
Events are highly effective for engaging members but underutilized for new growth. We must expand outreach and tailor topics specifically to attract non-members.
Focus resources on high-performing event topics to maximize efficiency. Invest in and expand upon formats that consistently drive the highest engagement.
| Last Name | First Name | Event Date | Reg Date | Event Name | Package / Status |
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